In my search of proven metrics that would stimulate continuous deployment I've encountered this slideshow: http://www.slideshare.net/ashmaurya/continuous-deployment-startup-lessons-learned. The slides are quite high-level, but they contain a few metrics - LOC per release being one of them - which I found important for the deployment.
A company stimulating continuous deployment should strive to increase and optimize this number over time. If the LOC per release decrease, the customer value is likely to decrease too - regardless how often the company releses.
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