Motivational factors for software engineers:
http://dx.doi.org/10.1016/j.jss.2010.12.017
I've blogged about motivational factors in software engineering before. Here is another, more recent paper about that. I recommend the reading since the study seems solid and the results are rather interesting.
Table 11 lists "Use of competence in Software Engineering" as the main motivational factor. This means that software engineers like to be called that and that the profession has very specific skill requirements.
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